A Legacy of Excellence in Cattle Trade Since 1984
Founded in 1984, Southern Oklahoma Livestock Auction (SOLA) in Ada, Oklahoma quickly established itself as a regional hub for cattle trade. What began as a new and modern facility grew into a thriving marketplace, once ranking 2nd in the state of Oklahoma for sales volume. The original founders, Forest Simpson and Ted Clark, created a partnership that set the standard in the industry. Since 2003, the market has been owned by the National Livestock Companies, headquartered at the Oklahoma National Stockyards in Oklahoma City, OK.
Eddie Wollenberg has been managing the market since September 2016. He grew up in the sale barn business and was trained by legends of the industry. He currently makes his home in Ada, Oklahoma with his wife Kristi, sons Cole and C.D., his daughter Emma and her husband, Gentry Holden, live outside of Ada. Emma and Cole play a key role in the operations of the sale barn as well. Together, his family farms and runs stocker cattle.
Continual Improvements for Optimal Cattle Care
We’re dedicated to constantly improving our facilities to better serve our customers. Over the past year, we’ve made significant enhancements to our pens, including adding new ones and upgrading existing ones. Our largest pens now feature fence-lined bunks, and our team is committed to keeping hay and feed available for your cattle at all times. With our recent expansion, we’ve implemented a feeding routine designed to help your cattle regain any weight lost during shipping, reducing shrinkage. Our feed rations include a mix of ground wheat hay, grass hay, and a commodity blend. Additionally, we’ve installed constant-flow water tanks to ensure your cattle always have access to fresh water.
Tailored Marketing Support for Your Livestock
We offer personalized marketing support for your cattle through our representatives who can visit your farm to assess your herd. Our cattle reps are experts in helping you market your livestock effectively. During their visit, they can capture photos or videos of your cattle for promotion on our social media platforms. If you’d like to schedule a visit, please contact our office to arrange a convenient time.
At SOLA, we understand the hard work, time, and investment required to raise and sell cattle. We’re not just sale barn workers; many of us are also producers, and we share your dedication. We’re committed to making your experience selling cattle as smooth and profitable as possible. If you ever encounter an issue, please don’t hesitate to reach out to us. We’re here to correct any mistakes and ensure your satisfaction. Your continued support is the cornerstone of our success, and we couldn’t do it without you.