Our History

Originally built in 1984, Southern Oklahoma Livestock Auction in Ada, Oklahoma began as a new and modern facility that quickly became a regional center for cattle trade. The market was built from nothing into a booming market that at one time ranked 2nd in the state of Oklahoma in sales volume. The founders, Forest Simpson and Ted Clark were a team that will never be equaled. In 1995, the founders sold the market. SOLA has had 4 owners since that time. The National Livestock Companies that headquarter at the Oklahoma National Stockyards in Oklahoma City, OK, have owned the market since 2003.

Eddie Wollenberg manages the market since September 2016.

Eddie serves as our General Manager. He grew up in the sale barn business and was trained by legends of the industry. He currently makes his home in Payne, Oklahoma with his wife Kristi, daughter Emma, son Cole and son C. D. The family farms and runs stocker cattle. Eddie is also a bi-vocational pastor serving at Antioch Baptist Church.

By providing new services, constant innovation, and attention to customer service, SOLA hopes to continue a legacy that was begun in 1984. Every customer counts and we thank you all for trusting your livestock consignment to our market.

Southern Oklahoma Livestock Auction is located in Ada, Oklahoma. Ada is located in Pontotoc County and lies in the heart of cattle country in Oklahoma with an estimated 22,500 beef cows and 50,000 total head of cattle in the county. Within about an hour radius of Ada, there are over 1.1 million cattle which includes 528,000 cows. The families who raise these cattle travel from a large area to ship their cattle to SOLA each week. Many of them shop in Ada and surrounding towns and communities for goods and services.